
Jeff Koons - Rabbit - 1986
I devoured My Name is Charles Saatchi and I Am an Artoholic; a late Christmas gift from someone who knows me well. I’m not a reader; a reader of books that is. I’m an information fiend. I’m curious by nature about art and marketing and am like a dog with a bone when I get a whiff of anything intriguing. I’ve always critiqued commercials for their intrinsic entertainment value and efficacy. It’s a hobby of mine.
So when I received this book about an ad man with a wild passion for art I started to salivate. Lucky for me the book is in simple question and answer format. Nerd that I am, I sat perched in front of my laptop, pouncing on my search engine every time the man lay mention of an artist. Lucky for you I captured my journey with him through the book and shared the images I found in this post.

Untitled Film Still #7. 1978 - Cindy Sherman
Saatchi apparently had been unwilling for years to grant interviews, but this book was an answer to the press and a lead up to his TV show airing on BBC now; in search of the new Brit Art bunch.
My favorite quote because it sums me up too: “I liked working in advertising, but don’t believe my taste in art, such as it is, was entirely formed by TV commercials.”
I’ve written about my love of art and marketing and even touched on the “mad men” era in advertising we are so enthralled with today. Saatchi was part of an era in advertising when people looked forward to the commercials, though he gives most of the creative credit away to his peers, all of whom went on to become great film makers.
He makes it clear that none of us need be self-conscious about the art that we like because, “By and large talent is in such short supply, mediocrity

Untitled Film Still #50. 1979 - Cindy Sherman
can be taken for brilliance rather than genius can go undiscovered.” This says to me, the more we follow our own instincts and taste, the better chance we give artists to generate income. After all; WE ARE THE MEDIA now.
Saatchi is also asked about the changing aesthetics of art galleries and I liked that he pointed out “using the money to actually buy some art,” was more important than building more galleries. Just before he plugged Frank Gehry.
Artists need as many collectors as possible, we are their collectors; each of us. We don’t need Saatchi’s money and great influence to make change in an artist’s life.

Marlene Dumas - Jule-die Vrou - 1985
@140hours recently started following me on Twitter. They are self described as “The World’s 1st Twitter Art Auction & Supporter of International Charities.” This is a real live example of how our social media is changing the art industry and our influence on artists. This of course doesn’t touch the larger entity; the art world.
I’ve recently become friends with the local artist Matthew Heller, who began to give me some clues into the illusive art world. I’ll be speaking with him again soon to expand on what I’ve learned.
This whole notion of individual influence vs. mass appeal brings to mind a program on NPR I only caught the middle of while I was in my car. Something about the decentralization of the television media influence with the shift from network to

Donald Judd - Copper Box - 1972
cable viewing and the effect it has had on our culture. We all know the “Soup Nazi” from Seinfeld even if we didn’t see the episode because the last episode of that show was watched by 60% of Americans, juxtaposed to the last episode of a current top rated show, American Idol, only watched by 16%. I couldn’t tell you the last name of that Chris guy. More eyes watching the same thing leads to more people spreading the word about the same thing and more cultural influence.
My point. What about the masses? Now we have better media to promote art and find

Pair of Rock Chairs - Scott Burton - 1980-81
audiences who love it, but what about art’s influence on culture? It’s seems we are moving into this system of underground tunnels of culture with pass codes at the entry gate for each. We are becoming a culture of subculture; a nation of “pickle ice cream” lovers. Saatchi’s book bolstered my belief that this is important. You like what you like and who cares what others think, the artists
will be grateful in the end and that’s what matters.

Paula Rego - Olga 2003
The images in this post are a hodgepodge of artist, going against what Saatchi might have done himself I’m sure. I just wanted to share a little about each of these artists with you. Saatchi stated that in his own home he generally shows one artist at a time, Paul Rego, when he gets around to hanging pieces at all. I’m happy to say my house is filled with the works of Journey Streams.
I hope you read Artoholic, if you’re passionate about marketing and art like me, you will fall in love with this man. If you’re passionate about honesty, then it’s simply refreshing.